Diamonds Gold White Gold Coloured Gemstones

How to choose, clean and care for the world's most popular metal.
White gold first became popular in the 1920's as an alternative to platinum. Over the past few years, it has become more and more fashionable, almost eclipsing yellow gold from time to time. Gold is a yellow metallic element but is too soft to be used to make jewelery in its pure form. Gold's yellow colour is caused by gold absorbing violet and blue light but reflecting yellow and red light. Gold is usually mixed with other metals to produce an alloy – a mixture of two or more metals. In the past, most cultures preferred the colour of gold jewellery to remain quite close to pure gold and so most jewelery has historically been made using yellow gold alloys. White gold is created by mixing pure gold with other metals, like nickel, silver and palladium (a close relative of platinum), in the alloy process. The white gold you see used in jewelery is actually an off-white gold alloy. Most white gold pieces are enhanced by rhodium plating which gives it a highly reflective white surface. Over a period of time, this surface may become less bright. The most common metal that causes a significant bleaching effect in gold is nickel (which is cheaper), and also provides (in 18 carat alloys) a great colour match for platinum.


Home | About Us | Unique Jewellery | Awards | More Awards | Design Process | About Diamonds | Cut | Clarity | Color | Carat | Jewellery Care | Diamonds Care | Take Care of your Diamonds | Gold Care | Take Care of your Gold | White Gold Care | Take Care of your White Gold | Coloured Gemstones | Take Care of your Coloured Gemstones | Contact Us | Links | Sitemap | SEO | Marketing